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Market Overview

Global Functional Beverage Market is growing pervasively over the past few years. Factors such as increasing health-centric (health-conscious) populaces and millennial generation increase the Functional Beverages Market Trend. Moreover, the rising popularity of functional beverages and rising consumer preference for verities of drinks are accelerating the market growth to booming heights.

Functional beverages trends not only drive the market growth but also encourage the makers/manufacturers to bring novelty in the drinks. Manufacturers invest substantial investments in R&D activities and to develop attractive packaging solutions. All such efforts commutatively drive the market by increasing the demand, sales, and size of the functional beverages market. 

Competitive Analysis 

Highly competitive, the Functional Beverages Market Trend appears to be fragmented due to the presence of many well-established players. To gain a larger market share, these players incorporate strategic initiatives such as mergers & acquisitions, collaboration, expansion, and product & technology launch. There seems to be a very low product differentiation and the availability of a wide range of similar products. Manufacturers are increasingly focusing on reducing the brand recall of their products through effective marketing communications. High potential growth of the market attracts many new entrants, which in turn intensifies the market competition further.