Expansion of distribution channels such as supermarkets and hypermarkets, convenience stores, and online grocery and bakery chains are some of the other driving factors for the market. For instance, in Mexico, these distribution channels contributed to more than 60% retail sales for bakery products in 2017. Convenience stores and supermarkets and hypermarket retailers are the commonly preferred sales medium in Mexico. This scenario is also expected to boost the market growth over the next few years.
Among various product types, frozen bread accounted for the largest market share of about 29.11% in 2018 and is expected to expand at a CAGR of 4.5% during the forecast period. Despite the dip in the sales of bread, frozen bread market in the U.S. witnessed a significant demand over the past few years. Increasing international population seeking healthy bakery products is expected to support the market growth.