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You may have heard the word ‘insight’ thrown around a lot, but what does it mean? Simply put, insights are the thoughts and opinions of your customers. They’re the things they say or do that can help you learn and grow. Understanding your customers’ insights can help you make better decisions, whether they’re related to marketing, product, or business decisions. It can also help you solve problems and improve your business. These insights are also known as “Consumer Insights.”